Downstream contraction line, "says tourism" debut "plague" after the market go from here? "Go out less, wearing masks, washing hands frequently, more ventilation," affected by the new crown pneumonia epidemic, people rely on the "flow" of the tourism industry suffered a greater impact.Although the "cloud tourism" can make people can stay at home with views over the scenery, but hard to change the pattern of the tourism market contraction.Most travel industry companies underperformed the broader market after the Spring Festival, the future price will be going?Downstream contraction line "cloud tourism" debut In recent years, Chinese Spring Festival holiday tourism market is increasing year by year.Comprehensive measure by the China Tourism Research Institute, 2020 Spring Festival holiday, the countrys total number of tourist reception 4.1.5 billion passengers, an increase of 7.6%; tourism income of 513.9 billion yuan, an increase of 8.2%.But the sudden outbreak, making an already fiery expected 2020 Spring Festival Golden Week travel season to an abrupt end, as if Chinas tourism industry has been pressed "pause button".According to China Business News reported, executive president of Renmin University of China Institute for Cultural Industries Cengfan Wen said, referring to revised data of the past three years, the total number of tourist reception during the 2020 Spring Festival Under normal conditions, tourism revenue is expected to reach 4.500 million people, 550 billion yuan, affected by the epidemic, this part of the vast majority of revenue loss.China Tourism Research Institute is expected in the first quarter of 2020, domestic tourism trips will be negative growth of 56%, a negative growth of domestic tourism revenue of 69%.After the Spring Festival, part of the natural scenic spots will resume open.Due to the current epidemic prevention and control at a critical period, many attractions have taken part closed parking lot, cut the number of limiting measures.For shrinking the line tourism market, many attractions and museums "cloud" travel mode, online rich text brigade supplies innovative products to meet market demand.National Palace Museum "Panorama Forbidden City" as an example, visitors feel like being in the middle of each palace.Accompanied by full Relics soundtrack, various angles glance.Palace Museum "Panorama Forbidden City" Screenshot Source: The Imperial Palaces official website on February 23, China National Museum, Museum Gansu Provincial Museum domestic eight collective live through Taobao, opened a "cloud Spring" mode.It is reported that combined live under the real live wire, professional anchor explain, popular science lectures and other means to create a more unique view of development experience.Another example is "wandering Jiangxi", Jiangxi wisdom tourism platform free of charge during the epidemic to friends online voice and more than 300 scenic tour of Jiangxi Province to explain, in the scenic tour, the wisdom of the navigation system can provide intelligent self-service, the information is displayed in a scenic area of audio, video, images, text and other major presentation.For the development of "cloud tourism", the Executive Hui, founder and CEO LIU Zhao Hui pointed out that experience a sense is essentially irreplaceable under "travel line, the line may be as much time, or solution when the off-season in an interview, incomplete can make up the whole industry chain in line."In his view, cloud tourism and there are differences in the field of tourism, but also has much room for development, such as some show of cultural projects, such as virtual reality experience, are available through the new cloud tourism and other technology to achieve.Tourism companies generally underperformed the broader market WIND data, according to Shenyin industry classification, A shares of a total of 22 tourism industry companies, as of February 25 closing, the combined total market capitalization of 2697.7.8 billion yuan.WIND data also show that there are 11 tourism industry companies forecast the 2020 full-year results, although most expect 2020 full-year net profit is positive, but serious performance differentiation.Coming from the upper limit of net profit growth point of view, only three positive growth compared with 2020, and is the market value of the relatively large size of the company.Among them, China International Travel Service expects 2020 normalized net profit of the parent 46.5.4 billion yuan, an increase of 50.00%.According to results notice, the report period, the Company continues to focus on the main business tax-free, duty-free goods at the same time benefiting from growth in demand, the main duty-free stores revenue and gross profit have achieved varying degrees of growth.In addition, since the transfer of subsidiary shares, the companys 2020 annual non-recurring items increased substantially year.Songcheng entertainment is expected in 2020 net profit of his maternal 12.8.7 billion yuan?14.1.6 billion yuan, an increase of approximately 0% to 10%.According to the case of performance forecast, the report period, the Company continued to launch a wide range of entertainment content, to ensure continued leading market share, subject to the adverse effects of large local market conditions in individual projects, the companys overall operating performance still achieve steady growth.In addition, there are five travel company owned by the parent net profit in 2020 is positive but decline year on year, and the remaining three are owned by the parent net profit recorded a loss.In addition, affected by the epidemic, 22 company shares mostly fell after the Spring Festival, and generally underperformed the broader market over the same period.As of the close of February 25, the main stock index closed at 3013.05 points, with the last trading day before the Spring Festival of 2976.53 point rise compared to 1.27%.22 companies, 17 companies underperformed the same tape, the stock is less than 14 preganglionic.Among them, Lingnan Holding down over 10%, CYTS, Qujiang text brigade fell over 6%, Lijiang tourism, Huangshan, Guilin tourism 5 shares fell over 3%.Travel demand in the future re-release is worth noting that, although the impact of the epidemic on the current tourism market significantly, but do not think the industry is too pessimistic tourism economy in 2020, the benchmark is expected to continue somewhat relatively optimistic.Cengfan Wen said that in the long run, as long as the epidemic under control, and under the governments support measures for tourism enterprises and appropriate measures to deal with the epidemic are temporarily depressed travel demand will be a great release, Chinas tourism industry foundation and convenient traffic conditions will lead to rapid tourism recovery.After 2003, "SARS", the tourism industry in the second year of the return to normal orbit.At present, Chinas tourism industry has entered a stage of in-depth development of global tourism, the integration of text brigade, will recover faster after the plague."Supporting the tourism economy of market fundamentals have not changed, there is a great possibility of bottoming rebound of domestic tourism consumption."Dai Bin, president of China Tourism Research Institute, said the special investigation for urban and rural residents showed that 71.5% of respondents said that a period of stability after the end of the epidemic will travel 20.7% expressed the epidemic in the past as soon as possible after travel.Wang Mingxu Guangdong Development Fund believes that the impact of new crown pneumonia epidemic on short-term performance of the economy will, in particular, with consumer-related industries, but the time period of a year or a little longer term, the impact is very small, this pent-up demand, future It can all be re-released.From the announcement of listed companies point of view, tourism industry, the company also sent on to the market after the end of the epidemic.Such as CYTS said that during the rest will be used for travel agents, attractions and other businesses in the second half of the summer and the Charge key projects to further enhance the competitiveness of products and services to market demand after the end of the epidemic rebound well prepared.Caesar Tourism said that after "SARS" the end of 2003, the tourism market has shown a significant rebound in demand and rapid growth.After the current round is expected to end the epidemic, the market demand will be fully released.The company is developing synchronous after the end of the epidemic product strategy and resource procurement plans for business recovery to make preparations.Qujiang text brigade said that after the end of the epidemic, the company will immediately resume under the jurisdiction of scenic spots, hotels, catering business, and actively carry out various cultural festivals theme activities to meet the needs of the tourists.New Jingwei Copyright, without written authorization, any units and individuals shall not be 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